Second-Screen and Social TV App Development

When a viewer leans back to do something else on a second screen, we at Market Box help you turn this activity into a game changer. Our experience has made us a trusted partner to high-profile players from a wide variety of industries and domains:

  • Creators and producers
  • Channels
  • MVPDs and MSOs
  • Telecoms
  • Conferences
  • Education and training
  • Game streaming
  • Corporate communications

End-User Functionality

Content-related information

Let viewers explore actors, characters, teams, players and much more right away, without switching between apps and tabs.

Interactivity

Keep audiences entertained through a wide range of games and polls, and let them take part in what they see on their first screens, be it live streaming or VoD.

Social

Enable viewers to check in to the channel or series they are watching as well as share information and thoughts with friends via social networks, messengers, and email.

T-commerce

Take advantage of best e-commerce practices to help viewers purchase products they see on TV while the show is still airing.

Cross-selling

Use viewing behavior analytics and a robust recommendation engine to help viewers discover and buy more content, based on what they liked previously.

Loyalty

Build long-lasting relationships with audiences by encouraging them to interact with content and share interests with other fans, and making them want to come back and watch more.

Advertising

Provide integration with ad networks and smart inventory management to deliver personalized, TV-synced commercials when viewers divert from their first screens.

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Extend Your Video Solution

Multi-Platformity

Make sure that no platform, device, or ad format hampers your ability to build a successful and scalable second-screen environment.

Full Sync

Leverage world-class automatic content recognition (ACR) tools with a wealth of fingerprinting and watermarking options to enable an outstanding UX.

Analytics

Collect, measure, and analyze data to get a 360° view of how audiences see your first- and second-screen content, brand, commercials, and more.

Featured Case Studies

Check out the unique business challenges we have solved for the world’s leading companies. We synergized our multi-year expertise around second-screen app development to dive deep into each projects’ specifics and achieve measurable business results.

Make Second Screens Part of Your Strategy

We can help you provide excellent second-screen experiences in combination with other services that are instrumental to high-quality video delivery:

Live Streaming

Live Streaming

We build fully integrated solutions to allow broadcast-quality live streaming while taking care of the diversity of devices, traffic spikes, piracy, and other obstacles to outstanding viewing experiences.

VoD

VoD

Helping content providers and distributors, telecoms and tech companies bring live and on-demand OTT services to a wealth of smart TV platforms and devices as well as STBs.

SmartTV

SmartTV

Helping content providers and distributors, telecoms and tech companies bring live and on-demand OTT services to a wealth of smart TV platforms and devices as well as STBs.

MAM

MAM

Acting as a central operational hub, a MAM orchestrator saves time and money by automating many manual operations throughout your media management lifecycle — from bulk ingestion and transcoding to OTT fulfillment and playout.

DRM

DRM

Helping customers deliver protected live and on-demand video content across devices, platforms and browsers — while providing hassle-free viewing experiences and a variety of business models.

CDN

CDN

We integrate video platform with any major CDN available on the market to enhance viewer experiences all over the globe by reducing latency, network congestion, content blockages, and other bottlenecks.

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