Customer master data management

Underpinning marketing and sales initiatives, customer data helps deliver better customer experiences and generate more yield.

We offer end-to-end customer master data management services to make sure your every business decision is supported with accurate, top-quality data you trust.

Focus on your business needs

Streamlined operational efficiency

Empower your departments and business units with a centralized master data hub to accelerate decision-making and boost productivity.

Enhanced customer service

Supercharge customer retention and acquisition with personalized experiences, targeted offers, and tailored loyalty programs.

Improved bottom line

Enjoy higher revenues from user data-driven marketing campaigns while supporting your business decisions with clean and trusted data.

Robust data privacy and security

Protect sensitive information, preserve data ownership, and ensure strict compliance to mitigate business risks and give your customers peace of mind.

Let us help you put your customer data to work

Connect with us for a free consultation from our MDM experts to uncover the true potential of customer data for your business.

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Tap into the treasure trove of customer data

Establishing a single source of truth

By bridging across fragmented data silos, a custom data solution provides a central repository for collecting, cleaning, and managing your enterprise data. What you get is an accurate, unified, and consistent customer view readily available to all stakeholders.

Turbocharging customer intelligence

Gain deeper insights into your customers’ behaviors and refine your marketing campaignswith an enriched customer profile. Enhance your consolidated customer master data with social media and other reliable third-party sources for a complete picture.

Enforcing regulatory compliance

An integral part of a master data management strategy, data governance helps you protect data privacy and meet regulatory requirements through clearly defined processes, assigned roles and responsibilities to control access and use of personal information.

Driving higher ROI

Leverage the gold mine of your data to deliver better customer service and boost user satisfaction for higher revenues. With clean master data at hand, you can identify premium segments and higher lifetime value customers and approach them with tailored offers while also focusing on the needs of lower value clients.

Safeguarding customer data

Prioritize customer data security to build trust and loyalty. A customer MDM solution supports your security initiatives with user authentication, role-based user authorization, data access logs and audit trails. For another layer of security, add encryption for both data in transit and data at rest.

Optimizing costs

Customer master data management leaves no chance for erroneous data to undermine your efforts and hurt your bottom line. Enjoy a clean and trusted customer view with no duplicates, inconsistencies, or incorrect data to speed up business processes and avoid costly mistakes.

Leverage our holistic approach to customer master data management


Media and entertainment

Use intelligent automation to fast-track operations — from content production to delivery. Engage subscribers with personalized content recommendations and promotional offers to increase conversions and ARPU.
  • Scene-related ads implementation
  • Automated video archive classification for editors
  • Diverse eCommerce models and targeted recommendations
  • Big data- and artificial intelligence-driven audience segmentation
  • Extended metadata generation and management
  • Seamless layout management for on-the-fly UI and UX customization
  • Automated content QC and compliance (nudity, smoking, swear words detection)
Public safety

Public safety and security

Leverage self-improving machine learning algorithms to relieve your workforce of tedious tasks, process camera footage faster, identify threats, and produce detailed reports in a matter of minutes.
  • Comprehensive video analysis
  • Face and pose detection, recognition, and tracking
  • Object detection, recognition, and identification (vehicles, license plates, abandoned bags, weapons, etc.)
  • Person and object footage redaction
  • Reliable person identification
  • Multi-faceted evidence search
  • Behavior analysis and anomaly detection


Take your practice to a new level with smart analytical software that gets more sophisticated with each new patient. Detect anomalies in any type of input, get crucial insights on community level, or tailor a person’s care journey to their medical history.
  • Gesture recognition
  • Healthcare personalization
  • Computer vision-driven medical imaging analysis
  • RPM-based risk assessment
  • Population health management
  • AI-based predictions and recommendations

Advertising technology

Use our machine learning consulting and development expertise to understand and glean actionable insights from consumer behavior, make creative decisions in real time, monitor surrounding context, and devise the most lucrative strategy for your ad campaigns.
  • Bid floor optimization
  • Consumer data augmentation
  • Automated audience clustering and targeting
  • Ad fraud detection
  • Predictive performance analysis
  • Identification of brand-safe content

Finance and banking

Build robust safeguards against fraud by analyzing client behavior anomalies with custom deep learning models. Use data-driven algorithms to assess investment risks and provide for every contingency.
  • Financial operations automation
  • High-performance cybersecurity solutions
  • Risk evaluation
  • Fraud detection and prevention

Transportation and logistics

Leverage our machine learning expertise to discover weak links in your supply chain, predict delays, or reduce emissions across the entire system. Design safer, cheaper, and more convenient transportation for local communities.
  • Traffic management
  • Autonomous public transportation
  • Supply chain optimization
  • Inspection and maintenance of physical assets

Reap the benefits of next-gen customer master data management

  • AI-driven personalized customer experiences, targeted campaigns, and customized offers
  • Advanced business intelligence for accurate customer segmentation and categorization
  • Predictive analytics to detect data patterns and generate forecasts


Tell us about your business problem to start working on a solution with top software development experts.